How To Build Your Own Energy Balance Product

Sport enhancement products are big business. Even if they don’t work.

Take for example products like Power Balance or Q-Ray, which are designed to work with your body’s “energy field” to increase balance and performance.

The Power Balance bracelets contain holograms. Their FAQ page describes how they work:

The thin polyester film hologram is programmed through a proprietary process, which is designed to mimic Eastern philosophies that have been around for hundreds of years.

Convinced? You shouldn’t be, because they don’t work. Even Power Balance released a statement in Australia noting that there is no scientific evidence to corroborate any of their claims. (Which is probably why their website now states that “there is no assurance it can work for everyone.”)

So how do they become so successful? Check out this promotional video:

My favourite part is when he says it only has to be “within 1-3 inches of your body’s energy field”. The amount of woo makes my head spin!

They will actually perform their balance test at trade shows etc, and you know what? It actually works! But not because of the holograms.

Its simple physics, as explained in by Rhett Allain of Wired here in quantitative physics calculations, or explained visually in the following video demonstration:

It all has to do with what direction you push on the subjects arm. It is not noticeable to the subject, but the person doing the pushing knows exactly what they are doing. Nothing at all to do with the bracelet (or crown, in this case).

So there you go. Now you can make your own energy bracelet or hat or shoe or under-pantaloons and get rich!